Over the course of her career, Lia Dean has helped financial institutions deliver groundbreaking digital- and human-powered solutions to their customers. She began her career among the founding team at digital payments innovator CashEdge, which she helped build from five people to its successful acquisition by FiServ for nearly $500 million in 2011. Lia’s sales and marketing leadership expanded CashEdge’s customer base from a single customer, to many hundreds of banks, brokers, credit unions and other financial institutions, including top global banks such as Citigroup.
Lia Dean then pursued and received her master of business administration in marketing as a Siebel Scholar at the MIT Sloan School of Management, after which time she joined the team at McKinsey and Company.
At McKinsey, Lia Dean became engagement manager and then associate principal before taking on the role of partner of the firm's Tech, Media, and Telecommunications practice in 2012. Lia advised C-suite executives in consumer-driven and innovation-focused growth, working with Fortune 100 companies across the U.S., Canada, China, Japan, South Korea, and most of Europe.
In 2014, Lia joined Capital One, where she led strategy for Capital One Bank. Subsequently, she took a new role and now serves as Senior Vice President for Capital One Cafes, which are committed to helping Americans take the stress out of their relationship with money. Capital One Cafes can be found in major cities including Boston, Philadelphia, Los Angeles, San Francisco, and Chicago, among others. Under her leadership, the Capital One Cafe footprint has more than doubled, and its offering has expanded to include free, innovative services such as Money Coaching.